Smylor

Dentists are under pressure to adjust to the behavioural change and expectations of patients. Expectations in that patients want to be treated as a customer which importantly includes having their specific needs considered in proposed treatments.  With increased dental hygiene technology (e.g. electric toothbrushes), dentistry continues to have a declining number of appointments per population due to medical problems. Combined with the reduction in the level of coverage by dental public or private insurance, patients mostly have to privately fund their dental care. As a result, the majority of dental treatments are elective or optional in nature.